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Paid media for personal injury firms

Leads Don't Feed Your Business. Signed Cases Do.

We run Meta and Google ads for personal injury firms that are tired of paying for leads that never pick up the phone, never had a case, or already hired someone else.

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20 minutes. We'll show you three things costing you signed cases.

Google Ads Meta Ads PI-focused Senior-led No long contracts
An attorney signing a retainer agreement

The only metric that pays your firm: a signed case.

The difference at a glance

What your agency reports

Leads200
Cost per lead$150
Click-through rate3.1%
Monthly spend$30K

A great-looking slide.

What actually feeds your firm

Signed cases12
Cost per signed case$2,500
Lead-to-case rate6%
Return on spend5×

Revenue you can bank.

Illustrative figures. Not a guarantee of results.

Platforms
Google Ads Meta Ads $500K+ in paid media 4,000+ leads generated Personal injury exclusive

The problem

Cheap Leads Are Actually Expensive.

70% of firms say they wasted marketing budget in the last year. The cheapest leads are almost always the reason why.

A firm we looked at was spending hard on ads, and the reports looked great. Lead volume up. Cost per lead down. The agency sent a glowing dashboard every month.

But the leads weren't ready to hire. Wrong injuries, no liability, already represented, half of them never even answered the phone.

All of it optimized for the cheapest possible lead, because that's the number that makes a monthly report look good.

The cheaper the lead got, the more the firm's intake team burned hours on people who were never going to sign.

From raw leads to signable cases.

What the lead count looks like once the junk falls away.

Raw leads1,000
Actually reachable640
Not already represented410
Real injury & liability240
Cases worth signing~90

Illustrative. Results vary by firm.

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Marketing strategy and analytics on a desk

Signals, not guesswork

We teach the algorithms to hunt for your best cases.

Every signed case gets fed back to Google and Meta as a signal, so they stop optimizing for cheap clicks and start finding more people who actually retain.

What separates us

We Run It Like
It's Our Own Money.

The difference shows up in where the budget goes, how it's run, and who you actually deal with.

Typical agency

✗Optimizes for the cheapest possible leads
✗Lets junk leads pile onto your intake team
✗Burns budget in PI's brutal ad auctions
✗Sold by a senior, run by a junior
✗Keeps your ad account and data on their side
✗Locks you into a long contract

Smarter Ad Spend

✓Optimizes for qualified, signable cases
✓Qualifies hard so your team only works real cases
✓Disciplined about every dollar in a pricey market
✓You work directly with the person running your ads
✓You always own your account, data, and creative
✓Month-to-month; we earn the next month
See how your account stacks up

How we work

Three things we do differently.

Not a secret tactic. Just discipline pointed at the right number.

01

We Chase Cases, Not Clicks.

We watch the whole funnel: impressions, clicks, leads, cost per lead, all of it. But we tune every dollar toward qualified cases your firm can actually sign. Cheap leads are easy to buy. Cases that pencil out are the entire job, and that's the number we manage to.

02

We Treat Your Budget Like Our Own Money.

Personal injury is the most expensive vertical in advertising, so we run both Google and Meta with real discipline. On Google that's tight search-term and negative-keyword hygiene. On Meta it's sharper audience targeting and cutting the creative and placements that don't convert. Nothing coasts on your budget.

03

You Own Everything, and You Talk to the Operator.

No junior hand-off, no black-box account. You own your ad account, your data, and your creative. The person who builds your campaigns is the person you actually talk to. Month-to-month, because the work should earn the next month on its own.

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The proof

Proof, Not Promises.

Real numbers, in the most competitive vertical in advertising.

$300+

PI industry avg

$150

Smarter Ad Spend

Cost per lead held at half the typical PI rate, at real volume.

4,000+

Leads generated

For a personal injury firm under active management.

$150

Per lead

Half the typical PI market rate, held at volume.

$500K+

In paid media

Managed across personal injury campaigns.

Case story

This firm came to us with an agency that had great reports and disappointing results: a flood of cheap leads their intake team couldn't turn into clients. We rebuilt the targeting around case quality and moved budget to the channel their best cases were actually coming from.

Same spend. Fewer junk leads. More of the cases that were actually worth signing.

Anyone can buy cheap leads at low spend. Holding cost down while scaling, and pointing it at cases worth signing, is the part most agencies never get to.

Results from a personal injury firm under active management. Anonymized at client request.

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What clients say

“We were spending $30,000 a month and couldn't tell which ads were actually producing clients. The first call was more useful than a year of agency reports. Within 60 days we'd cut the junk leads and signed four cases we could trace straight back to the campaigns.”

Managing Partner, Personal Injury Firm Southern California · Anonymized at client request

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Want to See Where Your Spend Is Leaking?

Give us 20 minutes. We'll pull up your current ads, show you three specific things costing you signed cases, and tell you straight whether we can help.

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Currently accepting a limited number of new PI firms per quarter.

Common questions

Questions we get.

What kinds of PI firms do you work with?

We work with personal injury firms across all case types: motor vehicle accidents, slip and fall, wrongful death, mass tort. Firm size matters less than ad spend. We're a strong fit if you're spending at least $5K/month on paid media and the signed-case volume doesn't match what you're putting in.

Do you work with firms outside California?

Yes. We're based in Orange County and know the California PI market well, but we manage campaigns for firms nationwide. Paid media for personal injury has consistent patterns regardless of state. What varies is competition level, cost benchmarks, and case mix, and we factor all of that in from the audit forward.

Should we be on Google, Meta, or both?

Usually both. Google captures people already searching for a lawyer. Meta puts you in front of people right after an accident, and it's badly underused by most PI firms. We start where your best cases already come from, then expand into the other channel once the tracking and signals are clean.

What if we're already locked into a contract with another agency?

We'll do the audit either way. If you're mid-contract and want a second set of eyes on what's working, we'll show you what we find. What you do with it is up to you. We don't hard-sell. We show you the numbers and let them do the talking.

What does working with you cost?

We'll talk through pricing honestly on the audit call, based on your spend level and what we find. No long-term contracts, no setup fees, and the audit is always free.